Pitch Perfect Playbook

A Monthly Planning & Pitching System that’s Affordable & Easy to Use

Start the new year with a real plan for public relations.Not random pitches. Not scrambling for ideas. A clear, repeatable PR strategy you can use every single month.

The Pitch Perfect Playbook is a monthly coaching program designed to help entrepreneurs, business owners, creatives, and organizations finally feel confident about media outreach.

If You’ve Ever Thought…

  • “I don’t know what to pitch—or when.”

  • “I’ve tried PR before and it didn’t stick.”

  • “I need accountability and expert guidance.”

The Pitch Perfect Playbook was made for you.

What Pitch Perfect Playbook Gives You…

Each month, you’ll build your own Pitch Book—a living, working PR plan you can reuse and refine.

A Simple, Proven PR Planning Template

You’ll get a clear framework to:

  • Map out story ideas

  • Track timely hooks

  • Organize pitches.

No guesswork. No overwhelm.

Monthly Pitch Prompts (The Hard Part Made Easy)

You’ll receive guided prompts covering:

  • Special days, weeks, and awareness months

  • Seasonal and evergreen story angles

  • Current events + news-of-the-day hooks

  • Timely ways your business or cause fits into the conversation

Monthly 50-Minute Coaching Call with Diane White

Once a month, you’ll meet with Diane for aprivate coaching session focused entirely on you. On these calls, we can:

  • Review and refine your pitches

  • Identify the right outlets and reporters

  • Talk timing, angles, and follow-up

  • Build a pitching rhythm that works with your schedule

This is hands-on, strategic coaching—not a group lecture.

Start Anytime. Build Momentum Fast.

We offer two package options, and you can join at any time.

Why Work with DWPR Strategy?

Diane White is a seasoned PR professional with:

  • 20+ years working inside newsrooms.

  • 15+ years in public relations.

  • Media connections across the country.

  • A deep understanding of what reporters actually want

Who Can Benefit from Pitch Perfect Playbook?

  • Small business owners

  • Entrepreneurs & founders

  • Creatives & personal brands

  • Nonprofits & community organizations

  • Anyone ready to take PR seriously—but sustainably

If you want a system you can actually follow, this is it.

Start the Year with a PR Plan that Works!

Media coverage doesn’t come from luck. It comes from planning, positioning, and practice. The Pitch Perfect Playbook gives you all three. There are two packages available. Spots are limited—especially for the launch bonus.

Three-Month Program - $395

  • PR planning templates

  • Monthly pitch prompts

  • Three 50-minute private coaching calls (one per month)

  • Ongoing use of a repeatable PR system you can use every month

Best Value: Annual Membership - $1,300

  • One Year (Paid in Full)

  • Everything in the three-month program

  • 12 monthly 50-minute private PR coaching calls

  • Continued access to planning frameworks and pitch prompts

Why the Annual Option Makes Sense

PR works best with consistency.

  • Stories evolve.

  • Relationships build.

  • Confidence compounds.

  • PR becomes a consistent, monthly habit

Once you select your package and pay, you will receive an email with a link to schedule a 20-minute on-boarding call to review the templates and prompts.

The Pitch Perfect Playbook is the foundation. Everything else builds from here.