Pitch Perfect Playbook
A Monthly Planning & Pitching System that’s Affordable & Easy to Use
It’s time to build an effective plan for public relations. Not random pitches. No more scrambling for ideas. Instead create a clear, repeatable PR strategy you can use every single month.
The Pitch Perfect Playbook offers three levels of PR coaching to help entrepreneurs, business owners, creatives, and organizations finally feel confident about media outreach.
If You’ve Ever Thought…
“I don’t know what to pitch—or when.”
“I’ve tried PR before and it didn’t stick.”
“I need accountability and expert guidance.”
The Pitch Perfect Playbook was made for you.
Pitch Perfect Playbook Offers Three Levels.
Level One
✅ A Simple, Proven PR Planning Templates
This 12-month package includes monthly, quarterly, and annually planning templates which will provide you a clear framework to:
Map out story ideas
Track timely hooks
Organize pitches.
No guesswork. No overwhelm.
✅ Monthly Pitch Prompts (The Hard Part Made Easy)
You’ll receive a year’s worth of guided prompts covering:
Special days, weeks, and awareness months
Seasonal and evergreen story angles
Current events + news-of-the-day hooks
Timely ways your business or cause fits into the conversation
And Bonus! You’ll also receive a tip sheet to help you build your media list!
✅ Monthly Zoom Coaching Calls
Each month, Diane will host a group Zoom coaching call to answer any questions, provide feedback, and share ideas.
Level Two
This six month package includes everything from Level One as well as the following:
✅ Monthly 45-Minute Coaching Call with Diane White
Once a month, you’ll meet with Diane for aprivate coaching session focused entirely on you. On these calls, we can:
Review and refine your pitches
Identify the right outlets and reporters
Talk timing, angles, and follow-up
Build a pitching rhythm that works with your schedule
This is hands-on, strategic coaching—not a group lecture.
Level Three
This six month package includes everything from Level One as well as the following:
✅ Three Bi-Monthly 45-Minute Coaching Calls with Diane White
You schedule your calls at a time that works best for you. During those calls, you’ll meet with Diane for a private coaching session focused entirely on you. On these calls, we can:
Review and refine your pitches
Identify the right outlets and reporters
Talk timing, angles, and follow-up
Build a pitching rhythm that works with your schedule
This is hands-on, strategic coaching—not a group lecture.
✅ Ongoing Vox Support
This provides regular access to Diane for help with editing pitches, trouble-shooting, feedback, and answering questions.
Voxer support M-F, 9am - 4pm CST, excluding holidays and vacations
Responses within 24 hours (M-F)
Why Work with DWPR Strategy?
Diane White is a seasoned PR professional with:
20+ years working inside newsrooms.
15+ years in public relations.
Media connections across the country.
A deep understanding of what reporters actually want
Who Can Benefit from Pitch Perfect Playbook?
Small business owners
Entrepreneurs & founders
Creatives & personal brands
Nonprofits & community organizations
Anyone ready to take PR seriously—but sustainably
If you want a system you can actually follow, this is it.
Media coverage doesn’t come from luck. It comes from planning, positioning, and practice. The Pitch Perfect Playbook gives you all three. There are three packages available. Spots are limited.
Level One - $197
PR planning templates
Monthly pitch prompts
Media List Guide
Monthly Group Zoom Coaching Call
Ongoing use of a repeatable PR system you can use every month
Level Two - $897
Everything in Level One
Six monthly 45-minute private PR coaching calls
Continued access to planning frameworks and pitch prompts
Level Three - $1397
Everything in Level One
Three Bi-monthly 45-minute private PR coaching calls
Voxer Support M-F
Continued access to planning frameworks and pitch prompts
Once you select your package and pay, you will receive an email with a link to schedule a 20-minute on-boarding call to review the templates and prompts.
The Pitch Perfect Playbook is the foundation. Everything else builds from here.