Get Your Kicks On Route 66….

Success Story on The Mother Road: Diane and the team at DWPR were brought in to develop and execute a comprehensive marketing plan to promote the AAA Route 66 Road Fest. Their integrated approach—combining advertising, social media, and public relations—attracted visitors from across the U.S. and around the world. In 2024, the event reached a record 10,000 attendees, and from April through June alone, DWPR generated more than $6 million in earned media coverage. Their strategy delivered measurable, record-breaking results.

This is one of many successful promotional campaigns that DWPR has implemented.